Call it Jugaad, call it workarounds, call it resourcefulness. We take inspiration from the clever solutions people find to solve their own problems.
Innovation is sparked by empathy. We immerse ourselves as deeply as possible in the user context. This sometimes causes indigestion, but its worth it. Pepto-bismol is an essential addition to our field kit.
We love outliers. They show us what is possible given certain conditions.
People often ask us how we find the right targets for our research. First we find our Inside Man. S/he is like our fixer who connects us to individuals in a target community.
It is hard to predict where field work will lead us. We build networks, relationships and plans on-the-go, in real time, and allow the research to guide us.
Data is only useful if we can make it understandable. We love to create succinct, visual models that explain complex or abstract findings.
We love being wrong. We know we are doing something right when our first perception of a problem gets completely redefined.
We live in a complex world and new offerings require thoughtful planning. We lay out the implementation of our designs, step by step.
We love to test ideas out in the real world. The field-work never truly ends, every prototype is an opportunity to learn more.